Media organizations constantly confront an irksome question: How far can we go to accommodate a sponsor? The Atlantic last week designated its "screw-up" over a Church of Scientology advertorial as a mistake made as the magazine company explores "new forms digital advertising."
Let's accept their claim at face value. Still, the principles have been in the making for more than a decade and often mirror ones reminiscent of print and broadcast....
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Atlantic Media Unveils New Logo and Website
December 21, 2012
From Publishing Business Today
Atlantic Media today unveiled a new corporate logo and website that represent the company's transformation into a digital-first enterprise. The logo and site are designed to be visual expressions of Atlantic Media's commitment to world-class journalism and constant innovation throughout its properties