Why 2016 Was a Record-Breaking Year for New York Magazine
New York magazine will be 50 years old next year, and though in that time it’s suffered a couple bumps and bruises — its print edition went biweekly in 2014 — it’s often come out stronger on the other side. (It got more honors than any other publication at the National Magazine Awards last year.) NYMag.com pulled in 28 million monthly unique visitors in November, a new record for the company and up 80 percent over the (non-election-year) 2015.
Last April, Pamela Wasserstein became New York’s CEO. Wasserstein, who had led strategy at the publication and, before that, run corporate development at Tribeca Enterprises, is the daughter of the late Bruce Wasserstein, who bought New York for $55 million in 2004.
“The magazine has been on fire,” Wasserstein told me. “I imagine that part of the reason that writers like Rebecca Traister and Andrew Sullivan and Frank Rich work with us is that it’s relatively unique to have the opportunity and flexibility to respond immediately to news, to sit back for two days and think about something and then reach an audience, or to spend a few months tooling around on something and have it be our cover story.”