4 Things Media Companies Must Do ... or Die
In the first half of 2012, I wondered if the Mayans had media companies on their minds when allegedly predicting the end of the world (by the way, please don’t believe the world ends on 12/21/12).
What a year. Media’s core revenue stream is slipping away: Astoundingly, five tech companies control 68% of all online ad revenue. And it ain’t gettin’ better. By 2015, Facebook alone is expected to account for 20% of all online ads sold.