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87% of U.S. magazine and newspaper publishers have an iPad app, survey says

December 17, 2012
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A large annual survey of magazine and newspaper publishers finds that 90 percent have some sort of mobile presence — whether it’s on a tablet, smartphone or e-reader. And while less than a quarter (22 percent) say that their smartphone and tablet apps are profitable, more than half expect they will become profitable in the next two years. Sixty-three percent of publishers surveyed “agree that tablets are the most important digital channel for their publication’s future.”...

 

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By 2017, Swedish mobile phone provider Ericsson estimates that there will be 9 billion mobile subscriptions worldwide, including nearly 3 billion smartphones. With more people than ever accessing information via mobile devices, it’s essential marketers provide mobile-friendly content to multiple devices to reach existing and prospective customers.
 
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