Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 

87% of U.S. magazine and newspaper publishers have an iPad app, survey says

December 17, 2012
1
Get the Flash Player to see this rotator.
 
A large annual survey of magazine and newspaper publishers finds that 90 percent have some sort of mobile presence — whether it’s on a tablet, smartphone or e-reader. And while less than a quarter (22 percent) say that their smartphone and tablet apps are profitable, more than half expect they will become profitable in the next two years. Sixty-three percent of publishers surveyed “agree that tablets are the most important digital channel for their publication’s future.”...

 

Companies Mentioned:

More Suggested Content:

Discussion Forum Asks the Question, 'Are Apps the Past?'
October 11, 2012 From Publishing Business Today
The question of the viability of native apps versus html 5 and other web-based digital products was the subject of a session, "Are Apps the Past?" at the Publishing Business Virtual Conference & Expo on Sept. 13.
 
Mobile Apps
The Great Mobile Debate: Native Apps vs. HTML 5
November 12, 2012 From Today @ Target Marketing
By 2017, Swedish mobile phone provider Ericsson estimates that there will be 9 billion mobile subscriptions worldwide, including nearly 3 billion smartphones. With more people than ever accessing information via mobile devices, it’s essential marketers provide mobile-friendly content to multiple devices to reach existing and prospective customers.
 
1

SPONSORED CONTENT

MORE ON E-MEDIA >>

FROM THE BOOKSTORE

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. 

Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions.

More than <b>two dozen highly practical forms and sample contracts </b>for immediate use are also included.

"One of the best references available today . . . providing a solid foundation and answering every question.” —Jan Nathan, executive director, Publishers Marketing Association 


“Vital to doing the business of publishing well.” —Independent Publisher 

"A remarkable book and a must-have volume for anyone interested in the business end of book publishing. Everyone in the book publishing business should have a well-thumbed copy on their desk." —David M. Hetherington, adjunct professor, Pace University, Graduate School of Publishing 

"No matter what your size, Publishing for Profit is an essential tool for growing your business. The book is about as close to an operations manual for a book publishing company as can be found." —Dominique Raccah, president, Sourcebooks, from the foreword 

"Publishing for Profit was immensely useful in helping me understand some of the subtler business challenges of a small press . . . Your advice is practical and immediately applicable." —Perry Donham, president, KidPub Press 

“The bible of the industry.” —Associated Press 

“Solid nuts-and-bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear.” —Judith Applebaum, author, How to Get Happily Published 

“Publishing for Profit is a great book. It sits on my nightstand. I often pick it up and read parts of it again.” —Rod Colvin, president, Addicus Books Publishing for Profit

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: