What The Ad Blocker Debate Reveals
OS 9 and OS X 10.11 (“El Capitan”) carry ad-blocking technology that delivers an experience that stands in stark contrast to current advertising and tracking practices. Users are beginning to notice…and advertisers aren’t happy about it.
Observers weren’t fooled by the last-day session placement and careful euphemism (“Content” means “Ads”). True to the If It Bleeds It Leads dictum, we were treated to the usual clamor, from accusations of short-sighted tactics — Apple is at war with Google and wants to monopolize mobile advertising with iAds; publishers will blacklist Safari on iOS9 — to predictions of calamity: content blocking will upend the Web, your favorite webiste is about to die, content creators are under attack: