Ad Buyers Ask Magazines to Reveal More About Their Tablet Editions

May 4, 2012

Print media buyers have sent a letter to magazine publishers asking them to reveal more information about their tablet editions' performance.

"While certain digital extensions, such as the tablet, represent a relatively new medium, we believe the time has come for rigorous transparency and accountability," the 4A's Print Media Committee said in a May 1 letter to the MPA, the magazine industry association....

• MORE ON
• DIGITAL EDITIONS