Advance Publications, parent company of Conde Nast and magazines like Wired, Vogue and Vanity Fair, has acquired Pop, a digital ad agency based in Seattle. Terms were not disclosed.
Advance has treaded deeply into agency territory over the years by doing creative work directly for brands, but this is the first agency it has acquired outright. "As the transition to a digitally-centered world continues, the demand for the services of pure-play digital agencies will only grow stronger," said Steve Newhouse, chairman of Advance.net, a division of Advance, in a statement.
Founded in 1996, Pop had 2012 revenue of $35 million...
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From Publishing Business Today
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's RTB technology and bid management platform, is designed to facilitate buying from select agency trading desks and demand side platforms (DSPs) to maximize digital revenue for GateHouse.