
Google’s report today shows just how integral the multiscreen experience has become in the consumption of digital content. For content of the athletic variety, it seems even more substantial. I struggle to watch baseball games without obsessively checking stats, figures on my tablet or tweeting from my phone. Many of us try to support startups or smaller app developers when it comes to multiscreen experiences, but ESPN is starting to make a more serious play for your mobile attention.
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In the early days of Apple's iOS App Store, dozens of developers experienced a gold rush of success as iPhone users raced to download new releases from a small catalog of only a few hundred apps. Some of the best-selling apps even made a few developers into millionaires within mere months. Just three years later, the App Store is flooded with more than 400,000 apps and making money in this wildly popular mobile marketplace is now proving to be quite a bit more difficult.

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