American Media Inc., the publisher of magazines including Star and Shape, has named Joe Bilman its first chief digital officer as part of a new plan for digital media that calls for adding 60 employees and spending $30 million over three years.
Mr. Bilman had been consulting for Isis Mobile Commerce, several phone companies' joint venture to develop a mobile wallet using NFC technology, and previously worked at Fox Mobile and Rodale Press.
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Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings...