ANA Calls for Audits at Instagram, Snapchat, Twitter, Pinterest
The digital advertising platforms have yet to adopt independent audits of ad campaigns, according to a new report by industry group ANA.
Google and Facebook recently announced plans to allow audits by the Media Rating Council, an advertising watchdog group. The rating council can verify ad campaign data such as audience size and other metrics, and does not rely on a platform's own analysis.
"Embrace the transparency," said Bill Duggan, exec VP, ANA.