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Andrew Sullivan’s Ad-Free Publishing Experiment Sees Six-Figure Revenue In First Six Hours

January 3, 2013
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When political blogger Andrew Sullivan announced that he’s leaving The Daily Beast and launching an independent company called Dish Publishing, the most provocative bit of news was his intended business model. He doesn’t plan to run any ads, and instead to support the company entirely through subscription revenue.

“It’s been a pretty amazing day,” Sullivan told me. Six hours after he first made his announcement and put out his call for sign ups, he said. “We’re well into the six figures.” He described the system as a “leaky meter,” where readers can hit the “read on” button...


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