Advertisement
 

As digital traffic booms, Forbes evolves its ad revenue model

February 26, 2013
Get the Flash Player to see this rotator.
 
The reinvention of Forbes Media extends well beyond its content model. The business side of the house is in transition as well as the business publisher seeks to diversify its ad products and keep pace with the growth of the digital audience.

Forbes is building out both its advertising products and its operations as it seeks to capitalize on a steady rise of website visitors. In a phone interview, Chief Revenue Officer Meredith Levien talked about the growth of Forbes’ digital business and the opportunities that lie ahead in areas such as native advertising and mobile....

 

Companies Mentioned:

People Mentioned:

More Suggested Content:

Atlantic Media New Logo 2013
Atlantic Media Unveils New Logo and Website
December 21, 2012 From Publishing Business Today
Atlantic Media today unveiled a new corporate logo and website that represent the company's transformation into a digital-first enterprise. The logo and site are designed to be visual expressions of Atlantic Media's commitment to world-class journalism and constant innovation throughout its properties
 
Forbes Assange
Forbes Introduces Digital Measurement of Print Ad Effectiveness
December 15, 2010 From News
Forbes today announced the launch of first-of-its-kind research to measure print advertising effectiveness using digital tracking methodology.
 

SPONSORED CONTENT

MORE ON E-MEDIA >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they existLeverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to themIntegrate social media, content, and email to optimize the entire prospecting processMake every sales call count with behaviorally targeted email prospectingLeverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale”And more! Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!
Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they existLeverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to themIntegrate social media, content, and email to optimize the entire prospecting...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: