As digital traffic booms, Forbes evolves its ad revenue model
The reinvention of Forbes Media extends well beyond its content model. The business side of the house is in transition as well as the business publisher seeks to diversify its ad products and keep pace with the growth of the digital audience.
Forbes is building out both its advertising products and its operations as it seeks to capitalize on a steady rise of website visitors. In a phone interview, Chief Revenue Officer Meredith Levien talked about the growth of Forbes’ digital business and the opportunities that lie ahead in areas such as native advertising and mobile.