Attention, Publishers: ‘Iconic’ Is Not A Business Model

Let’s review what the year 2013 hath wrought so far in the media industry. Reader’s Digest, staggering under $1.2 billion in debt, has filed for bankruptcy for the second time in four years. Rolling Stone owner Jann Wenner managed to stave off a bankruptcy filing of his own by refinancing $200 million of debt under spartan new terms.

And in the biggest news of all, Time Inc. is negotiating to spin off most of its magazines into a new company to be controlled by Meredith Corp. Held back from the deal will be Time magazine, Fortune and Sports Illustrated; Meredith

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