Back during the earliest days of the web, it seemed as if publishers would be able to transform their businesses using the magic of cookies. But the gold proved elusive. All these years later, we are beginning to see results that are finally impacting editorial programming, marketing and product development in a significant way.
We were recently asked to give a keynote address to describe some of the early success that The Harvard Business Review has had with customer data and analytics. The positive response to the talk prompted us to want to share some of what we are learning more widely in the hopes that we’d hear from others who might want to share their lessons learned as well.