Business Insider CEO: We’re “Deeply Underestimating How Big Digital Media Can Be”
“The digital media industry is just now hitting its stride,” Business Insider CEO Henry Blodget concluded as we were wrapping up an interview about the company’s goals as it hits the 10-year mark. “You will see a lot of brands over the next decade do extremely well.”
Some digital media companies, he suggested, are well positioned to grow as the television industry gets shaken up in the next decade or two:
I still feel that we’re still in the early years of what digital will ultimately become. What has happened to print over the past 10 to 20 years will happen to television over the next 10 to 20. That will create a big opportunity for big digital brands to make inroads. Not to kill anybody — nobody ever gets killed in the media business, they just get niche-ified. But all this change should create opportunities for some companies to get much larger than some companies currently think.