At BuzzFeed, a Pivot to Movies and Television
BuzzFeed started its motion picture arm in 2014. Initially, the division specialized in creating clickable video content, racking up an estimated three billion views a month. But over the last year BuzzFeed Motion Pictures has expanded its purview.
These days Mr. Henick and his team of 42 people concentrate their energies on mining BuzzFeed articles, lists and video shorts for ideas that may be spun into feature-length movies or television series.
One of Mr. Henick’s first big deals was with Warner Bros. to make a movie out of a series of posts by the BuzzFeed staff member Matt Stopera on his travels through China in search of his lost iPhone. With the working title “Brother Orange,” it may go into production in China next year, Mr. Henick said, around the time when he and his wife, Alaina Killoch, 35, are expecting their first child.
“I’ll have to go out there for a good chunk of time if the movie gets made, which may not time well with the baby,” Mr. Henick said.