BuzzFeed Wants to Sell Your Gadget, And Keep a Cut of the Sales
BuzzFeed makes money selling ads. It has started making money selling its own gadgets.
Now it wants to combine the two ideas: The publisher is telling gadget-makers and inventors it will make ads for their inventions, in exchange for a cut of their product’s sales.
This one comes out of BuzzFeed’s newish Product Labs group, which has made a splash selling BuzzFeed-branded cookbooks, fidget spinners and bluetooth-connected hotplates.
Now BuzzFeed wants to take something made by someone else — maybe you — and use BuzzFeed’s digital reach to sell it, using the kind of posts, videos and other ad products it creates for conventional advertisers.
“A lot of it is coming out of the fact that there’s a whole new breed of companies coming out of Kickstarter that don’t have a big marketing budget, but we think will connect with our audience,” said Ben Kaufman, who runs Product Labs.
Another way of putting it: You invent a ShamWow, and BuzzFeed will help you sell it.