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Can software replace an editor's eye?

December 6, 2012

Journalists at big outlets including Forbes and the Daily News get real-time advice from Visual Revenue software on how to place home page content. Visual Revenue analyzes the large amounts of information media companies produce about content, including the value, popularity and past performance of news stories. The program offers insights, including the relative position of stories on a media company's home page, the most effective editorial sentiment on that content, the value to a reader of that story, and what media companies can charge advertisers for the experience.



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Robert Brosnan is Forrester's senior analyst serving customer intelligence professionals. His research credits include "Campaign Management Customers Get Personal"; "The Forrester Wave: Cross-Channel Campaign Management, Q1 2012"; "3 Approaches to Marketing Technology"; "The State Of MRM In 2011" and "How Listening Informs Campaign Management." We had a chance to ask him a few questions about direct marketing in today's evolving media landscape during preparation for the Integrated Martkeing Virtual Conference 2012.
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TARGUSinfo Unveils Describe Targets
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Company: TARGUSinfo, a real-time information services and analytics provider

Product/Service: Describe Targets, an innovative functionality within the ElementOne Analytics Platform

What it Does: Brings the most relevant information about a target audience — lifestyle characteristics, purchase behaviors, media consumption and demographics — to life, helping marketers make better decisions. ElementOne users eliminate the need to manually crunch data and sort through charts or tables to uncover the attributes, behaviors and lifestyle characteristics that are most closely associated with their target consumers.



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