Can software replace an editor’s eye?

Journalists at big outlets including Forbes and the Daily News get real-time advice from Visual Revenue software on how to place home page content. Visual Revenue analyzes the large amounts of information media companies produce about content, including the value, popularity and past performance of news stories. The program offers insights, including the relative position of stories on a media company’s home page, the most effective editorial sentiment on that content, the value to a reader of that story, and what media companies can charge advertisers for the experience.

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