Can Sensible Meredith Become a Luxury Publisher?
Could Time Warner’s loss be Condé Nast’s gain? Reports that the media giant is looking to combine its women’s magazines with Meredith Corp.’s make some sense: Time Inc.’s lifestyle titles like Real Simple and Cooking Light could combine with Meredith’s own heartland magazines such as Better Homes and Gardens to make a women’s magazine powerhouse. One sticks out like a sore thumb, though, and that’s InStyle.
It’s easy to see the value InStyle brings. Advertising by luxury brands is one of the few bright spots for magazines these days while their other mainstay ad categories like auto and pharma have stumbled.