Check Your Inbox: Google Warns Publishers Serving Annoying Ads
Betty Crocker might want to check her inbox Thursday.
The iconic brand is one of roughly a thousand online publishers that are set to receive an email from Google warning them that they are showing "highly annoying, misleading or harmful" ads. Although there aren't many ads on Betty Crocker's website, it does have popups, especially on its mobile site.
And that's in violation of the Better Ads Standard, an industry effort born within the Coalition for Better Ads. Google is part of the Justice League-type group, as are Facebook, Procter & Gamble, Unilever, The Washington Post, the Interactive Advertising Bureau, ad-buying giant GroupM, the Association of National Advertisers and others.
But Google carries particular weight because it's the self-appointed hero that plans to block "annoying" ads in its popular Chrome browser starting early next year.