Now It’s a Race: ComScore Adds Up Web, Mobile and App Eyeballs for the First Time

Big news for Web publishers whose users are increasingly visiting them on their phones: They’re going to start getting credit for those eyeballs, via a new scoring system from comScore.

How much that credit is worth is an open and important question for Web publishers. Because right now most of them have to offer advertisers a very steep discount on mobile eyeballs — as much as 80 percent off of desktop rates.