Open Enrollment | Subscribe to Publishing Executive HERE
Connect
Follow us on
Advertisement
 

Condé Nast's Digital Push: Rate Base Hikes Coming

November 16, 2012
Get the Flash Player to see this rotator.
 
Condé Nast chief executive officer Charles Townsend at a recent interview with the Paley Center vaguely alluded to an upcoming rate-base hike in four of the publisher’s magazines. “That’s an incredible move,” he said.

At the time, only Wired had revealed the circulation increase. Condé Nast has now confirmed the others: The New Yorker, Details and Allure, which is promising advertisers it will now reach 1.1 million readers.

“Our print business has been growing faster than anyone’s. But this is four brands that are raising their rate base,” Condé president Bob Sauerberg said. “It is a bold thing to do.”...

 

SPONSORED CONTENT

MORE ON E-MEDIA >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: