Condé Nast’s Digital Push: Rate Base Hikes Coming
Condé Nast chief executive officer Charles Townsend at a recent interview with the Paley Center vaguely alluded to an upcoming rate-base hike in four of the publisher’s magazines. “That’s an incredible move,” he said.
At the time, only Wired had revealed the circulation increase. Condé Nast has now confirmed the others: The New Yorker, Details and Allure, which is promising advertisers it will now reach 1.1 million readers.
“Our print business has been growing faster than anyone’s. But this is four brands that are raising their rate base,” Condé president Bob Sauerberg said. “It is a bold thing to do.”