Conde Nast Takes on Ad Sales for Delta Air Lines
Conde Nast, the publisher of magazines including Vogue and GQ, has struck a deal to sell ads on Delta Air Lines' website, apps, kiosks at airports and even its boarding passes, the companies said.
Other publishers have increased their reach through partnerships with other sites, but this is the first time Conde Nast is selling ad space it does not own, according to Conde Nast CMO Lou Cona. "The ability for us to add Delta.com to our portfolio increases our footprint dramatically," Mr. Cona said.
Conde Nast also hopes the Delta deal will aid its effort