Gawker Expects at Least 10% of Revenue From E-Commerce This Year, Says Denton Memo

Apparently, Gawker Media is serious about its e-commerce business. In a memo to his employees today outlining some business-side promotions and departures, founder Nick Denton said Gawker Media should bring in at least 10% of its revenue this year from e-commerce.

As a result of the growing importance of the business, the company is moving business development exec Erin Pettigrew into a new position focused solely on building e-commerce, according to the memo.

The effort up to now has consisted mainly of fees received from linking in some articles to Amazon product pages. But in recent job listings for commerce specialists,

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