Despite higher costs, Magazines ramp up publishing in 2012
Magazine publishers are still tightening their belts three years after the nightmare of the advertising recession shook the industry to its toes. But the itch to launch new magazines shows no sign of going away.
In 2012, veteran publishers and novice entrepreneurs launched a total of 195 print titles, a healthy bump over the 181 that were launched in 2011. And only 74 titles folded this year, compared to 142 a year ago, according to MediaFinder.com. The online database of U.S. and Canadian publications released its year-end numbers Monday.