If you have Alexa, Amazon’s intelligent personal assistant, then you probably start your morning with a conversation with a chatbot. Because let’s admit it: chatbots are already everywhere. On the one hand, we love to hate them because they are, well, not human. On the other, we love to love them because they create an interactive and personalized experience. Brands have been quick to adopt this technology. Too many media companies lag behind experimenting in this field.
Adelyn Zhou is a founder and CMO of TOPBOTS, a platform specializing in connecting large enterprise companies and small businesses to bot and artificial intelligence (AI) service providers and vendors. TOPBOTS helps their clients implement an AI strategy and also lead interactive workshops to train personnel in this new hot field. Here she explains how publishers should be developing chatbot strategy.