Digital contributed half of all ad revenue at Wired magazine in the final three months of 2012, a first for the title and an encouraging sign for an industry where most big brands still rely overwhelmingly on the difficult business of print. Across the year as a whole, digital ads comprised 45% of total ad sales at Wired.
The Atlantic has ratcheted digital ad revenue to an even higher share of the total, saying today that digital delivered 59% of its ad revenue in 2012. But Wired has a larger print business, guaranteeing advertisers a paid and verified circulation...
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New Research Shows How Digital Magazine Ads Prompt Interactivity
October 17, 2012
From Publishing Business Today
More than half of consumers who read a magazine ad on their tablet or e-reader interacted with the ad, according to new research covering more than 30,000 digital ads across 1,000 magazine issues from GfK MRI Starch Digital.