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Digital Cracks 50% of Ad Revenue at Wired Magazine

January 4, 2013
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Digital contributed half of all ad revenue at Wired magazine in the final three months of 2012, a first for the title and an encouraging sign for an industry where most big brands still rely overwhelmingly on the difficult business of print. Across the year as a whole, digital ads comprised 45% of total ad sales at Wired.

The Atlantic has ratcheted digital ad revenue to an even higher share of the total, saying today that digital delivered 59% of its ad revenue in 2012. But Wired has a larger print business, guaranteeing advertisers a paid and verified circulation...

 

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The Atlantic
Digital Accounts for More Than Half The Atlantic's Overall Ad Revenue in October
November 21, 2011 From News
In October, for the first time in The Atlantic's history, digital ad revenue accounted for more than half of the magazine brand's overall advertising revenue.
 
Gfk MRI DIgital Survey Oct 2012
New Research Shows How Digital Magazine Ads Prompt Interactivity
October 17, 2012 From Publishing Business Today
More than half of consumers who read a magazine ad on their tablet or e-reader interacted with the ad, according to new research covering more than 30,000 digital ads across 1,000 magazine issues from GfK MRI Starch Digital.
 

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