Digital Cracks 50% of Ad Revenue at Wired Magazine

Digital contributed half of all ad revenue at Wired magazine in the final three months of 2012, a first for the title and an encouraging sign for an industry where most big brands still rely overwhelmingly on the difficult business of print. Across the year as a whole, digital ads comprised 45% of total ad sales at Wired.

The Atlantic has ratcheted digital ad revenue to an even higher share of the total, saying today that digital delivered 59% of its ad revenue in 2012. But Wired has a larger print business, guaranteeing advertisers a paid and verified circulation

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