How The Economist Is Getting More Reach for VR Content
Virtual reality has the attention of big-name publishers, but right now it suffers from a reach problem. For that reason, they’re taking a promiscuous approach to distribution, spreading their VR pieces on platforms far and wide.
Take The Economist. It has produced three VR pieces to date that are available through The Economist’s VR app, the Samsung Gear VR, YouTube 360, Facebook 360 and VR network Littlstar. The hope is the various platforms will add up to tangible reach.