Facebook Wants to Help Publishers Sell Subscriptions, But Doesn’t Want a Cut of the Revenue
Facebook says it wants to help publishers sell subscriptions. But Facebook says it doesn’t want a piece of the revenue those subscriptions generate, or any of the data involved in the transaction.
Those details are emerging as Facebook talks to publishers about a subscription tool it wants to launch later this year, in conjunction with its Instant Articles program, where Facebook hosts publishers’ articles on its own mobile app.
Industry sources say that instead of operating a subscription service itself, Facebook plans on creating a paywall it would implement after non-subscribers view 10 articles a month from a particular publisher.
When users hit the 10-article limit, Facebook plans on sending users to that publisher’s site to sign up for a subscription.