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For Traditional Media, Digital Remains Elusive Promise

January 2, 2013

For over a decade, traditional media companies have pointed to digital media as a promising source of revenue growth -- but as 2012 draws to an end, it’s clear that this promise is still more theoretical than real, while ad dollars continue to migrate away from traditional channels. This is particularly true for broadcast radio groups and newspaper publishers, whose 2012 results have (so far) offered little in the way of digital cheer.

In the first nine months of 2012, total digital advertising revenues for the radio industry came to $561 million

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