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Fox’s bloody t-shirt: Newtown images show risks of automated ads

December 19, 2012
Newspapers are careful about where their ads appear. They make sure, for instance, that flight specials don’t appear beside plane crash articles or that Taco Bell coupons aren’t printed beside food-poisoning stories. For online publishers, it’s much harder to screen inappropriate ads.

Fox News is a case in point. On Friday, the day of the Newtown massacre, Fox published an ad for a novelty T-shirt that appeared like this:

Chicago lawyer Evan Brown noticed the ad late Friday afternoon. Appalled, Brown took a screenshot of the ad and published it here....

 

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