Guardian Says Money From Readers Has Overtaken Advertising; Boasts 500,000 Paying Supporters
Added to around 100,000 print subscribers and 100,000 digital app subscribers this means around 500,000 are now making regular payments to The Guardian and Observer publisher.
Editor Katharine Viner has said that revenue from readers now outweighs advertising income, hailing it a “significant step” as she continues to marshal a three-year plan to turn the title’s finances around.
Last year it reported cash outflow of £67.3m spent on keeping the business afloat.
Guardian News and Media also revealed today that it received more than 300,000 individual, one-off contributions over the past 12 months from readers in more than 140 countries, resulting in revenue of several million pounds.