Hearst Puts a Toe Back in Trade Publishing

December 12, 2012

Text Size - +
Print

Photos

Get the Flash Player to see this rotator.

Ever since Hearst Corp. sold William Morrow to News Corp. in 1999, its book publishing activities have focused on partnering with different houses to publish books based on content from its magazines. That strategy will change January 2 when Hearst releases 7 Years Younger: The Revolutionary 7-Week Anti-Aging Plan under the new 7YY/Hearst Magazines imprint. Now in a third printing with 72,000 copies before publication, the book is the cornerstone of a new franchise devoted to helping baby boomers and others look and feel younger....

Read Full Article...

Source: Publishers Weekly

Companies Mentioned:

Good Housekeeping

Hearst Corp.

People Mentioned:

Hearst Corp.

More Suggested Content:

New Hearst Department to Focus on Expanding Brand Content Into Multiple Channels
March 15, 2011 From News
David Kang will oversee a department that will focus exclusively on content extensions for the company's digital and print brands.

Thousands of Book and Magazine Publishing Executives to Convene in NYC for the Largest Publishing Event of Its Kind
March 8, 2012 From Publishing Business Today
Thousands of publishing executives from the book and magazine publishing industries will convene at the New York Marriott Marquis, Times Square, March 19-21, for the Publishing Business Conference & Expo—North America's largest conference and expo of its kind.

MORE ON
BUSINESS MANAGEMENT

MORE ON BUSINESS MANAGEMENT >>

FROM THE BOOKSTORE

Valuable Content Marketing

Readers will learn:
The content options available and how to choose the right channelWhat type of information to post on social networking, business blogs and websites How to define your market nicheHow to increase SEO And so much more!...

ORDER NOW

Mastering Mobile Marketing

Mobile is here in a big way … and it’s about to become dominant. Retailers, fundraisers and publishers are all paying attention, but so should all industry sectors.
With all that in mind, we at Direct Marketing IQ created this “How to Master Mobile Marketing” guide, which gathers many of the world’s most...