Hearst Puts a Toe Back in Trade Publishing

Hearst Corporation

Ever since Hearst Corp. sold William Morrow to News Corp. in 1999, its book publishing activities have focused on partnering with different houses to publish books based on content from its magazines. That strategy will change January 2 when Hearst releases 7 Years Younger: The Revolutionary 7-Week Anti-Aging Plan under the new 7YY/Hearst Magazines imprint. Now in a third printing with 72,000 copies before publication, the book is the cornerstone of a new franchise devoted to helping baby boomers and others look and feel younger.

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