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Hearst’s David Carey on How People Are Still Reading Magazines. Really!

February 12, 2013
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Despite what you may have read online, the print magazine business is actually pretty good. Or so says Hearst Magazines President David Carey.

“A lot of magazines get tarred with a lot of the anxiety around the newspaper business,” Carey said, speaking at our D: Dive Into Media conference. “Magazine brands are powerful things.”

Fashion and beauty advertising hit a new record last year, Carey said, and younger women in particular remain avid magazine enthusiasts.

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Source: All Things Digital
 

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