Despite what you may have read online, the print magazine business is actually pretty good. Or so says Hearst Magazines President David Carey.
“A lot of magazines get tarred with a lot of the anxiety around the newspaper business,” Carey said, speaking at our D: Dive Into Media conference. “Magazine brands are powerful things.”
Fashion and beauty advertising hit a new record last year, Carey said, and younger women in particular remain avid magazine enthusiasts.
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Cosmopolitan Exceeds 100,000 Paid Digital Subscribers
March 8, 2012
From Publishing Business Today
Cosmopolitan, the No. 1 selling monthly magazine on newsstands, today announced it is the first Hearst Magazines brand to surpass 100,000 paid individual subscribers for its digital edition, which is available on Apple, Zinio, Barnes & Noble and Amazon Kindle newsstands. Cosmopolitan was an early adopter of offering digital editions to consumers on all tablets and e-readers, selling initially on the Zinio platform as early as 2005.