Hearst’s David Carey on How People Are Still Reading Magazines. Really!
Despite what you may have read online, the print magazine business is actually pretty good. Or so says Hearst Magazines President David Carey.
“A lot of magazines get tarred with a lot of the anxiety around the newspaper business,” Carey said, speaking at our D: Dive Into Media conference. “Magazine brands are powerful things.”
Fashion and beauty advertising hit a new record last year, Carey said, and younger women in particular remain avid magazine enthusiasts.