How Mobile Phones In Supermarkets Are Killing The Magazine Business

Magazine circulation dropped 9.5 percent in the U.S. last year, according to the Alliance for Audited Media (formerly ABC), and much of the reason for that can be blamed on mobile phones.

When people stand in line at the supermarket checkout, they’re so engrossed in their phones that they no longer look at the impulse-buy rack — the favored home of the National Enquirer, Cosmopolitan, Vogue and Vanity Fair — according to WARC, the market research group.

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  • michaelassad

    I wonder if anyone has tried replacing the magazine rack with a rack of QR codes. All you need is a headline and a code and then mobile users can read up from their phones.

    My local supermarket in Toronto doesn’t even have the racks anymore!