Instagram has gone through a mountain of changes last year, adding features like Instagram Stories, live-streaming and carousel photo albums. These features are delivering too — more than 250 million users create Instagram Stories everyday, according to a recent report.
With so many new features, how are publishers dividing their content and how do engagements for different formats stack up?
Let’s look again at the top publishers of both original photo and video on Instagram, using NewsWhip Analytics. We’ll add our news and interest publishers from last week’s analysis in as well, so that we’re looking at 30 successful media brands on Instagram and their strategies. These are the top ten publishers we surveyed in this analysis.