In Makeover, a Channel Takes Its Cue From Esquire

Esquire, the magazine that has relied on the printed page for the last 80 years, is about to make a move into television.

On Monday, NBCUniversal will announce that it has concluded a deal with Hearst Magazines to rebrand one of NBC’s existing cable properties, the G4 network, as a new entity, the Esquire Network. The purpose: to refashion a cable channel that has been devoted to video gaming and devices into what NBC’s top cable executive described as “an upscale Bravo for men.”

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