In Thrifty Times for Publishers, Food Finds Success
Demand for magazines in retail outlets keeps weakening, and Wal-Mart Stores is worried because shoppers are holding a tight rein on spending. So a new magazine, available only at Walmart, should rank right up there among what Twitter users call #epicfails, yes?
Instead, the magazine, Delish, did well enough with its first issue in November, according to its publisher, Hearst Magazines, that it is being expanded this year to quarterly frequency. It will publish issues dated February, May, August and November.
Delish’s performance was cited as a high point of last year in an annual review by Hearst Magazines’s parent