With Its Interactive News Team, Time Is Finding New Ways to Engage Readers And Tell Stories
Earlier this month, a few days after Donald Trump said that he would support a new “merit-based” immigration bill dubbed the RAISE Act, Time’s interactive news team had a question: Just how many people would make the cut were such a system implemented?
With that question in mind, the team created a short questionnaire modeled after the proposed bill, asking readers questions about their age, whether they plan to invest money in the U.S. (worth a maximum of 12 points) and even whether they’ve won a Nobel Prize (25 points). Over 2 million people have taken the quiz so far, according to Time’s internal metrics, making it one of the site’s most popular stories of the summer. (It’s worth noting that The New York Times published a similar quiz a few weeks later.)
Time’s interactive news team, now at three people, was formed to capitalize on one of the basic realities of digital media: Quizzes and other forms of interactive stories are extremely compelling to readers. BuzzFeed, of course, publishes plenty of them, focusing not only on its bread-and-butter identity issues, but also pegged to certain news events. The Week and Slate also run weekly news quizzes, with the latter letting readers compare their scores to that of Slate reporters.