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Interesting Data Points for Digital Publishers

February 7, 2013
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I recently spoke at the CMO Institute conference hosted by the International Performance Management Institute in Las Vegas. It was an incredible event filled with CMOs like myself from all walks of life. We shared success stories, horror stories, and stories about how we were going to become better marketers.

In the course of the meetings I heard some interesting statistics, including this one from Wildfire's Paul Limbrey. Eighty percent of people will choose not to buy something because they read a negative review on the product from a friend.
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Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition...

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