I recently spoke at the CMO Institute conference hosted by the International Performance Management Institute in Las Vegas. It was an incredible event filled with CMOs like myself from all walks of life. We shared success stories, horror stories, and stories about how we were going to become better marketers.
In the course of the meetings I heard some interesting statistics, including this one from Wildfire's Paul Limbrey. Eighty percent of people will choose not to buy something because they read a negative review on the product from a friend.
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Data are everywhere. Anyone with a smartphone is his or her own (not so private) data point. Technology—and an ever-growing need to track, measure and optimize ROIs—has fostered a corresponding need to analyze and understand data.