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Is the Home Page Dead?

January 21, 2013
The assumptions driving the architecture and feature sets of Web sites are often wrong. Years ago, we spent years building big, complicated Web sites when our users really wanted a good search engine on top of a PDF repository. We’ve spent hundreds of hours building interactive Web sites, when all our users want to do is find and read information, which this brilliant piece from the Onion captures perfectly. Perfectly, I reiterate. Post it everywhere.

Perhaps users also don’t really respond to complicated, editorially curated home pages....

Source: Scholarly Kitchen
 

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In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on:
Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more!...

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