Is the Vampire Weekend classified ad proof that print is approaching its retro-cool tipping point?

February 18, 2013

I about wet myself after opening up the February 18 issue of New York magazine, after which I immediately flipped to the often imitated (but never duplicated) Approval Matrix. There it was, right down in the furthest corner of the Brilliant/Lowbrow axis:

Don’t get me wrong: I realize we’re all media-savvy enough to recognize this sort of thing as a clever marketing ploy, and nothing more. But therein lies the basis of my excitement … and the overarching point of this post. Let me explain by first saying that if you’re not familiar with Vampire Weekend, you really only
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