Ladies' Home Journal Lets Readers Write the Magazine: Venerable Publication's Bid to Attract Younger Audience May Cause Ripple Effect Among Mass Titles

January 10, 2012

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Crowdsourcing has been common in advertising for some time, but in a highly unusual move, it's now vaulting the wall at the venerable Ladies' Home Journal, which is planning to turn over many of the pages in its 128-year-old publication to work written by readers.

Starting with the March issue, LHJ editors will cull much of the magazine's material from posts on DivineCaroline.com, a sibling at Meredith Corp. that lets consumers upload their own stories, as well as from the magazine's website, its Facebook page and other digital channels.

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Companies Mentioned:

	Good Housekeeping		Group M		Hewlett-Packard
	Meredith Corp.		The New York Times

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