Mag Bag: ‘Real Simple’ Launches Wedding Channel
Real Simple has launched a Weddings channel on its Web site, RealSimple.com, according to Folio. The channel consists of a dedicated home page with navigation to resources including checklists, gift ideas, décor, hairstyle inspiration, and a wedding planning boot camp.
Some of the content will be drawn from Lover.ly, a wedding-focused search engine and network of blogs and Web sites, which launched in 2011, and which Real Simple partnered with recently. The deal also gives RealSimple.com access to Lover.ly’s advertising inventory. Separately, Lover.ly is also planning to re-launch its Web site and launch a new mobile app.